About

“Where strategy finds soul, creativity plays in many keys and AI takes and makes notes.”

I’m the Founder & CEO of 21N78E Creative Labs, with 30 years of experience — 25 of them spent navigating the evolving worlds of creative and media. I built digital at Grey Group, and after launching 21N78E, took on a focused strategic stint at Omnicom Media Group — a brief but meaningful detour that sharpened our media thinking and enriched the offering we bring to brands. At 21N78E, we’ve been experimenting with AI well before it became a buzzword, and are quietly building tools that reimagine how ideas are imagined, made, and moved.

Outside of work, I’m a closet amateur musician — someone who writes lyrics, composes late into the night, and lets instinct lead the melody. One of those personal experiments, crafted with the help of AI, became an album — now streaming on all major platforms. It’s raw, real, and entirely mine.

I toggle between chai and black coffee, keep Pink Floyd on loop at times, and take honest creative notes from my daughter — who rarely sugarcoats and is usually spot-on.

Thats me https://www.linkedin.com/in/sudhirnair/