Your Viral Post Called. It’s Feeling Lonely.
Sometimes, you don’t need data to know where this is heading. Open the app, scroll a bit and there it is: grilled chicken, sitting there [Read More…]
Author: Sudhir Nair
In a career spanning 20 years, Sudhir has over 15 years of experience in the digital space, 14 of them at GREY, right from the days of the dotcom boom and its eventual bust. He has been featured in the Top 100 Digital Professionals list by Impact magazine in 2013 and was recently awarded the ‘Digital Marketing Leadership Award’ at the 3rd Mobile & Digital Marketing Summit (World Brand Congress, Mumbai).
Clickbait Fatigue, Goldfish Guilt, and the Case for a Bigger Pool
If the entire media budget of a brand is laser-focused on the same 2.3 million people and the same recycled offer, then that’s not a [Read More…]
The Future of Advertising is Half Gut, Half Gremlin
Somewhere between instinct and algorithm lies the strange, gremlin-filled, beautiful future of advertising. A future where your gut tells you the idea works, but your [Read More…]
A Dream Called 21N78E
Sometimes a lockdown is what is needed to unlock memories, go back in time and evaluate. I was reading up on how agencies across are dealing with the current COVID-19 scenario and the impending slowdown.
The New Normal ?
Ever since COVID-19 broke out, we have witnessed a massive change in our lifestyle, work included. From helping with household chores, to knowing where the groceries are kept and becoming the MasterChef that one can be. Not to mention the fact that an otherwise ignored Roti-Daal finds its way to Instagram/Facebook/WhatsApp loaded with anecdotes.
Brothers by Choice
My colleague mentioned to me about “Chhichhore” and how it is reminiscent of hostel days. Instantly I got into a rewind mode thinking of my [Read More…]
What’s the Brief?
There is a reason why certain things should exist in perpetuity. Specifically, when we talk advertising and how it has evolved or has been cannibalized, [Read More…]
The communications business has been guilty of generalising ideas…
Your journey started with Grey, which took its route to 21N78E after 15 years of your experience followed by OMG. And yet again, you are back with [Read More…]
Inspirational is Future Tense
I have been a follower of technology for nearly 3 decades; 18 of those years in the digital domain exploring technology led communication solutions for [Read More…]
Will this be the Year of Rationalisation?
A tough question that needs a perspective. The first wave of dotcom boom and its eventual burst was a function of Internet penetration and adoption. [Read More…]
