Think Ecosystem!
Integration as a term is pretty abused. It seems more like a check box when it comes to pitches, an additional source of revenue, a [Read More…]
Author: Sudhir Nair
In a career spanning 20 years, Sudhir has over 15 years of experience in the digital space, 14 of them at GREY, right from the days of the dotcom boom and its eventual bust. He has been featured in the Top 100 Digital Professionals list by Impact magazine in 2013 and was recently awarded the ‘Digital Marketing Leadership Award’ at the 3rd Mobile & Digital Marketing Summit (World Brand Congress, Mumbai).
Conference Archetypes
I was at a conference the other day. Catching up with some old timers, clients and some relatively new. Something struck me while I was [Read More…]
Obsolete
I have been wanting to write this for the longest. I thought there will be that epic moment to decide that the time is right. [Read More…]
Serendipity Vs. Algorithms
Recently at the STREAM unconference, I sat in for a very well attended and debated discussion on this topic. Probably one of the best at the [Read More…]
Who’s the Boss?
Sometimes one tends to feel that we have learnt everything in couple of decades of corporate life. We tend to develop a distinct style of [Read More…]
Unrealised Millions – Don’t miss the bus
I hope there are a few people; at least a few; who will identify with this view point. For someone who was part of the [Read More…]
Organised Chaos – An Introduction
In 2009 when we were strategizing on how we could differentiate ourselves from other agencies with a digital practice; we felt we need to stand [Read More…]
